Practical AI
Full dayFrom £2,000Up to 30 people

Twenty people. One day. Everybody ships something that works.

A full-day facilitated build where your team, your members or your community each walk out owning a working AI-powered product they made themselves.

Why organisations book this
"AI was coming up in almost every single session, but in such a wide and varied way. We had members who hadn't even started to think about what they could do with it, and others already using tools and recommending them. I wanted to create an event where our members could really get their hands on it."

Lisa Holdstock · Founder, Cabal

What it is

Not a workshop. A build.

Forget away days and training rooms. This is a full day where your group makes real, working AI-powered tools from nothing, facilitated start to finish, high energy, and designed so that people who arrive convinced they can't do this leave having done it.

No coding. No prior experience. Just a laptop, a problem worth solving, and a room that turns out to be far more capable than it thought.

Real outcomes

Everyone leaves with something they built. Working products, not slide decks.

Built for humans

No jargon, no overwhelm. If you can describe a problem, you can build a solution.

Unforgettable energy

The kind of day people are still talking about at the next event.

How the day runs

Welcome, brief, build, demo, debrief.

  • Welcome and challenge briefing
  • Tool orientation, we show you what's possible before you start
  • The challenge is set
  • Build phase, with us in the room the whole time
  • Live demos, everyone shows what they made
  • Group debrief, and the honest list of what would take these to production
  • A clear plan for what each person does next
The objection nobody else answers

What we do about the sceptics.

Every group has them, and they're usually the most senior people in the room. Arms folded, phone out, quietly certain this is a waste of a day.

We don't try to convince them. We hand them a laptop.

Lisa Holdstock put it better than we could: there are still a lot of non-believers who don't want to get their hands on it anyway. Permission doesn't move those people. Building something does. By mid-afternoon the sceptics have usually produced the most useful thing in the room, because they came in with a real problem rather than an appetite for new toys.

Who it's for

Made for groups who want more than a meeting.

Team building

Ditch the escape room. A day that builds real skills, real confidence and a genuine sense of what AI can do for your business.

L&D teams

An AI learning experience that doesn't feel like learning. People are too busy building to notice how much they're absorbing.

Mastermind groups

Something members can't get anywhere else. A day that sparks ideas and creates conversations lasting months.

Member communities

Your members are ambitious. Give them a day that matches it, and sends them home with tools they can use tomorrow.

The results

See what a room full of non-techies built in a day.

Every group surprises itself. AI phone agents for restaurants, lead routing engines, content dashboards, member portals, recipe libraries, coaching tools. Every one built by someone who told us at 9am that they weren't technical.

The Art Kitchen

AI maître d', reservations, guests and a voice agent for phone calls.

Routestack

Lead routing builder, filter, score and assign inbound leads.

Cabal Podcasts

Member portal aggregating episodes from curated feeds.

Cabal.Hub

Content ops dashboard, weekly calendar and approvals queue.

Symplicity

Gut-friendly recipe library with filters and full recipe pages.

No Going Back

Coaching compass, goals, check-ins and curated opportunities.

Two sessionsEvery attendee shippedScored 5 out of 5 across the board

The investment

Choose your format.

Full Day

£2,000

  • Full-day facilitation by Matt Hughes
  • Pre-event briefing call to tailor the day
  • Custom challenge designed for your group
  • Post-event resource pack for every participant
Book Full Day

Half Day

£1,250

  • Half-day facilitation by Matt Hughes
  • Pre-event briefing call to tailor the day
  • Custom challenge designed for your group
  • Post-event resource pack for every participant
Book Half Day

Maximum 30 attendees. Repeat and multiple bookings at a preferential rate. All prices exclusive of VAT and expenses.