The Art Kitchen
AI maître d', reservations, guests and a voice agent for phone calls.
Your people can build the tools they need. Themselves. In an afternoon.
No code, no developer, nothing to install. It has worked every time we've run it, including in rooms where half the people arrived sceptical.
Has this actually worked?
20+ people in the room100% left with a working toolNone of them technical
"I don't think any of them had any idea they would actually take away a product they could use in their business."
Lisa Holdstock · Founder, Cabal
What that room built in a day.
Six real tools, six different problems, from a room of founders. This is the range, not one lucky result.
Routestack
Lead routing builder, filter, score and assign inbound leads.
Cabal Podcasts
Member portal aggregating episodes from curated feeds.
Cabal.Hub
Content ops dashboard, weekly calendar and approvals queue.
Symplicity
Gut-friendly recipe library with filters and full recipe pages.
No Going Back
Coaching compass, goals, check-ins and curated opportunities.
The shape of the day
What actually happens in the room.
01
We show them it's possible
Someone in the room describes a real problem and it gets built live, in front of everyone, in a few minutes. Until people see that, they don't believe it. Once they've seen it, the room changes.
02
Everyone picks their own problem
Not a made-up exercise. Something that actually annoys them at work. Then they build it, with help on hand throughout.
03
Everyone shows what they made
This is the part people remember, and it's why the effect lasts past the day.
What we cover
The useful things, then the building.
We start with what everyone needs. What these tools actually are, how to get good answers out of them, where they let you down, and what nobody should ever paste into one.
That last point matters, so we don't bury it. Your people leave knowing what is safe to put into an AI tool and what isn't, and where your data goes when they do. That is the difference between a room that uses this well and one that gets someone into trouble. Then the building starts.
The three formats
Three ways to run it.
Every session is capped on purpose. Fifteen is the number at which everyone in the room gets helped properly, so nobody is left stuck while someone else gets the attention.
from £595
Online · 90 minutes · up to 12
The online workshop
Drop it into a call you're already running, a monthly members' session or a team meeting. Matt takes a real problem from your group and builds a solution to it live while everyone watches. Nobody builds anything themselves. This one is watch and understand. Online only. The £595 is credited against any session you book afterwards.
Book a callfrom £1,250
In person · up to 15 · half day
Half day
One session. Everyone in the room builds a working tool of their own, with help on hand throughout.
Book a callRecommendedfrom £2,000
In person · up to 30 · full day
Full day
Two half-day sessions in the same day, fifteen people in each. The same session, run twice, so you can split your people and keep the business running, or put two different groups through it. Better value per head, and nobody's desk is empty all day.
Book a callPrices for the in-person sessions are plus VAT and travel, delivered anywhere in the UK.
The full day isn't a longer session. It's the same session twice, so you don't have to take everyone out of the office at once.
Twelve people at one of our public sessions costs £2,364. A private day covers thirty of your own people, at your venue, on your own problems, for £2,000.
Before you book
The things people ask, answered straight.
"Half our people aren't technical."
Good. That's the room we design for. The non-technical people consistently build the most useful things, because they're solving problems they actually have rather than problems that are fun to code.
"There are people here who don't want to touch AI at all."
Lisa raised exactly this before Cabal. The honest answer is that permission doesn't shift a sceptic, doing does. When someone who was arms-folded at 9am has built a working tool by 3pm, the argument is over.
"We've done an AI session before. Nothing changed."
Because they were told about AI instead of handed it. Everybody nods along, everybody means it, and four weeks later the notes are in a drawer. Knowledge decays. A working tool doesn't. When someone leaves our session they're carrying something with a web address that does a job for them on Monday morning.
"How do I justify a day out of the business?"
Every attendee leaves with a working tool and the ability to make another one. A day that produces a tool your team uses on Monday isn't time away from the business.
"What if my members don't get it?"
Mixed-ability rooms are the normal case, not the exception. The least technical people consistently build the most useful things, because they're solving problems they actually have.
Who this isn't for
We'll tell you if it isn't a fit.
- Anyone who needs production-ready systems at the end of the day. That's development work, and it's a different conversation.
- Rooms where nobody chose to be there. This works on scepticism. It doesn't work on resentment.
- Groups looking for compliance or policy training. That's AI Literacy for Teams, and it's a different day.
The person running it
Matt Hughes
Twenty-five years helping organisations adopt technology without the overwhelm, first in enterprise IT and Microsoft 365, now in AI. A Microsoft Certified Trainer, and the founder of TubeFest and the Festival of AI. He has delivered training inside the NHS, BBC, Tesco, Adidas, Royal Bank of Scotland, Emerson, Natural Resources Wales and Next.
He runs every session personally. You are not being sold by one person and delivered to by another.
Matt has trained teams at
Not sure which one you need?
Fifteen minutes on a call and we'll tell you honestly which one you need, including if the answer is "not yet".