What we do with your details.

Who we are

Practical AI Training and Development Limited, company number 17422883, registered at Workspace 25, Phoenix Square, 4 Midland Street, Leicester, LE1 1TG. You can reach us on 07879 775365 or through the contact form.

What we collect

Only what you type into a form on this site: your name, email, business, team size, what you are after and anything else you tell us. We also record which form and which page it came from, so we know what you were looking at.

Why we have it

To reply to you, to send you the event dates if you asked for them, and to keep a record of who we have worked with. Nothing else.

Who else sees it

We do not sell it and we do not pass it on for anyone else’s marketing. It does pass through the companies that run this site for us, and only ever so they can do that job:

• Supabase, the database it is saved in, which also handles the admin sign-in and stores the photos on the site.
• Vercel, who host the site, and whose Web Analytics and Speed Insights count visits without cookies.
• HighLevel, where an enquiry goes so we can keep track of it and reply.
• Resend, who send the email that tells us an enquiry has come in, and your receipt if you buy a course.
• Stripe, who take the payment if you buy a course. Your card details go straight to them and never reach us.
• Google, for Analytics, and only if you have said yes to it.

Some of them process data outside the UK. Where they do, they are covered by the safeguards UK data protection law requires, and each of them is bound to use it only for the job we have given them.

How long we keep it

Enquiries for two years after we last heard from you, so we can remember a conversation and pick it back up. After that they are deleted. If you buy something, the order and the receipt are kept for six years instead, because HMRC requires it of us. Ask us to delete you sooner and we will, apart from anything we have to keep for the tax records.

Your say

Ask us and we will tell you what we hold, correct it, or delete it. Send it through the contact form and we will sort it. If you think we have got it wrong, you can complain to the Information Commissioner’s Office.

Cookies and measurement

We count visits in two ways, and only one of them uses cookies.

Always on, no cookies. Vercel Web Analytics and Speed Insights count page views and measure how quickly pages load. Neither sets a cookie, neither follows you to other sites, and neither records anything that identifies you. We also count when a form is sent and when someone leaves for the Academy or Festival site, so we know which pages are doing their job. That counts the action, never the person.

Only if you say yes. Google Analytics tells us more: which pages lead to an enquiry, roughly where in the world people are, and whether someone came back. It sets cookies, so we ask first and nothing is requested from Google until you accept. Say no and it is never loaded. Change your mind either way using the cookie choices link at the bottom of any page, and if you turn it off we delete the cookies it set.

The one cookie that runs whatever you choose is the sign-in cookie for the admin area, which only Matt and anyone he has added ever see. A site cannot work without that one, so it needs no consent.

We set no advertising cookies at all, and we do not sell or share what we collect for anyone else’s marketing.

Last updated 30 October 2026.