Practical AI Academy

Build the tools your business actually needs. Every fortnight, together.

The membership for non-technical founders and business owners who want to make real things with AI, not just read about them. 50 founding places are opening soon, and the waitlist gets in first.

The website that ran TubeFest was built exactly this way, with no code written, and took over £60,000 in ticket, speaker and sponsor sales.

The rhythm

A real event every week. Something finished every fortnight.

The Academy is the home you belong to. Inside it, there is a steady rhythm that keeps you building and keeps you current, so you never drift and you never fall behind.

Every two weeks

Build Club

A 90 minute members-only build session. We all make that fortnight's addition to your business and personal OS, live, together. You leave with a working thing, not a half-finished idea.

Weekly

Office hours

The weekly anchor. Bring what you are building, or just stay current. This is where you keep up with what is moving in AI and ask the questions you cannot ask anywhere else.

The off weeks

Guest experts

In between each Build Club, a guest goes deep on one use case or tool. Input that feeds your next build, drawn from the same pool of speakers behind the Festival of AI.

One thing that keeps growing

You are not collecting lessons. You are building one system.

Each Build Club adds a module to your own operating system for your business and your life. It starts small and compounds. Every recording is kept as a library you can follow from the beginning, so a new member is never behind.

1

Your website

Month one. The front door for your business, built by you, live, in a session.

2

Business OS

The tools that run the work behind the scenes, added piece by piece.

3

Personal OS

The system that runs your day, so the business does not run you.

After the foundation, every new module extends what you already have. Nothing you build ever becomes finished, which is exactly why there is always a reason to come back.

Who it is for

Built for leaders, not coders.

  • You run a community, a membership or a business and you want to protect its reputation by staying ahead.
  • You have watched everyone talk about AI and you would rather have something working by Friday.
  • You do not write code and you have no intention of learning to. You want a practical guide a few steps ahead of you.
  • You value a room of peers over another folder of videos you will never watch.
"Matt makes this feel possible. I walked in thinking AI was for other people and walked out with something I had actually built."

Lisa Holdstock, founder of Cabal

Founding places

Join the waitlist

The 50 founding places are opening soon, at the lowest price the Academy will ever be. The waitlist gets first access before anyone else. Add your email and you are first in the queue.

No spam. Just your early access link before the 50 places open.

The same approach built a site that took over £60,000 with no code written.