The bit everyone skips.

Who you are dealing with

Practical AI Training and Development Limited, a company registered in England and Wales, number 17422883. Registered at Workspace 25, Phoenix Square, 4 Midland Street, Leicester, LE1 1TG.

Booking a place

A place on a public event or course is yours once payment has gone through. Free events need no payment, only a registration. An on-demand course is yours as soon as you have paid for it, and we will email it to you within one working day.

Team training and development work

Team days and development work are quoted first and confirmed in writing. The fee is payable in full before the date is held, so a booking is confirmed when the payment has cleared rather than when the quote is agreed. The figure we quote is the figure you pay, with nothing added to it later.

Changes and cancellations

For a public event or course, cancel at least 14 days before the date and you get the whole fee back. Inside 14 days we cannot refund it, because the seat has been held and the day planned around it, but you are welcome to send someone else in your place.

For a team booking, cancel at least 28 days before the date and you get the whole fee back. Inside 28 days we cannot refund it, though we will always try to move you to another date rather than keep your money for nothing.

If we have to move a date, you can take the new one or have your money back, whichever you prefer, however close to the day it is.

An on-demand course is different, because it is not a date. If you are buying as a consumer you have 14 days to change your mind and get your money back, and you keep that right until you tell us to send the course and agree to lose it. In practice: if you have not had the course yet, ask and we will refund you. If you have had it, we cannot take it back, so that is the point the refund stops.

Membership

Practical AI Academy is a rolling monthly membership. Cancel whenever you like and it runs to the end of the month you have paid for.

What you make

Anything you build in a session is yours. Our course materials stay ours, so please do not share them on.

What we promise

We will teach you well and honestly. We cannot promise a particular business result from using AI, and what you do with it afterwards is your call. If something does go wrong and we are at fault, what we owe you is limited to what you paid us for the thing that went wrong. Nothing here limits anything that cannot be limited by law, such as our liability for death or personal injury caused by negligence, or for fraud.

If you are buying as a consumer rather than for a business, none of this affects your statutory rights.

Law

These terms are governed by the law of England and Wales.

Last updated 10 November 2026.